Marketing Art: Techtonica

I produced the marketing art for several of Techtonica’s major updates. The goal was to highlight iconic new features, keeping the storefronts fresh and visually communicating the game's evolution to the community.

Each project began with collaborative brainstorming sessions with key stakeholders to align on goals, followed by thumbnailing to secure buy-off on composition. I built the final scenes directly in Unity using test builds, employing a hybrid approach that leveraged modified in-game environments alongside bespoke scenes constructed specifically for the update.

I placed a heavy emphasis on custom lighting and volumetric fog within Unity to achieve the desired tonal atmosphere. To build the complex factory backgrounds, I used a mix of in-game player tools and manual asset placement for precise control.

Characters were hand-posed using the game rigs. To achieve specific storytelling beats, such as a character correctly holding a Ping Locator, I updated the base rigs with custom finger articulation.

Once the initial images were rendered in Unity, I performed digital paint-overs to refine details and add a final layer of polish. I captured these renders as separate element plates (foreground/background), allowing the marketing team to easily rearrange and reformat the assets for various platform storefronts and aspect ratios.